Thursday, November 28, 2019

Spin Cycle Essay Research Paper SPIN CYCLE free essay sample

Spin Cycle Essay, Research Paper SPIN CYCLE With so many different dirt to his recognition and legion ongoing probes pending, President Clinton has been bombarded by the media in a manner non seen since the last yearss of the Nixon disposal. Despite this unwanted attending, Clinton has managed to keep exalted blessing evaluations and successfully debar even the most fervent onslaughts. How does he make it? This inquiry is answered in full in Spin Cycle, a backroom expression at how intelligence is created and packaged in the White House and the methods used to administer it to the populace. In painting a elaborate image of the hand-to-hand combat known as a imperativeness conference, Kurtz shows how the usage of controlled leaks, meticulously worded Jockey shortss, and the straight-out turning away of certain inquiries allows the White House to command the range and content of the narratives that make it to the forepart page and the every night web intelligence. We will write a custom essay sample on Spin Cycle Essay Research Paper SPIN CYCLE or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As Kurtz makes clear, the president and First Lady are convinced that the media are out to acquire them, while the journalists covering the White House are invariably frustrated at the stonewalling and the deficiency of cooperation they encounter while seeking to make their occupations. In the center is the White House imperativeness secretary Mike McCurry, a maestro at defusing volatile state of affairss and walking the all right line with the imperativeness. Though less paranoiac and cynical of the media than Clinton, he frequently finds himself on both terminals of personal onslaughts and blood feuds that veer far outside the sphere of nonsubjective coverage. The anecdotes and carefully buried information that Kurtz has uncovered give this book a alert gait, along with ample priceless information that cuts to the nucleus of this age of media overkill. Kurtz focuses chiefly on White House response to dirt intelligence in 1996 and 1997, and he does non purport to cover most other facets of the relationship between the president and the imperativeness. And within the narrow range of his research, he had merely fragmental entree to of import information. For legal and political grounds, white House Plutos were likely non inclined to volunteer the whole truth. What? s more, the narrative is still unfolding. Though he adds nil to what is known about recent occurrences in the Oval Office, he does shed visible radiation on a topic that remains of considerable importance: the techniques used by the Clinton disposal to determine the manner it is portrayed in the imperativeness. It neer earnestly takes up the issue that seems to lie at its nucleus. Why the imperativeness failed to fix the populace for what Kurtz calls the tabloid presidential term or, for the disclosures that today so rule the intelligence. The fact is that during the 1996 run, most major intelligence organisations did non handle Clinton? s turni ng ethical jobs in any comprehensive manner. In peculiar, the media opted to go through on the Paula Jones instance. This oversight may be explained in portion by the success of the spin-control methods Kurtz describes. But there must be deeper accounts as good. Bill Clinton is the most investigated president since Richard Nixon # 8211 ; confronting enquiries into Whitewater, run fundraising maltreatments, and sexual misconduct # 8211 ; and yet incredibly began 1998 with blessing evaluations as high as those of Ronald Reagan. But the new twelvemonth has brought a bombardment of new allegations, and the president and his advisors face one time once more the challenge of whirling intelligence to their advantage, a challenge they have mastered many times before. In Spin Cycle, Kurtz reveals the inside workings of Clinton? s well-oiled propaganda machine # 8211 ; arguably the most successful squad of White House spin physicians in history. He takes the reader into closed-door meetings where Bill Clinton, Al Gore, Mike McCurry, Lanny Davis, and other top functionaries secret plan scheme to crush back the dirts and neutralize a hostile imperativeness corps through stonewalling, phase managing, and straight-out bullying. He depicts a White House obsessed with spin and pulls back the drape on events and tactics that the disposal would prefer to maintain hidden. The secret study the Hillary Clin ton ordered on a newsman look intoing the Whitewater matter as portion of a program to discredit her. A tense, about paranoid White House ambiance in which the spin doctors do non oppugn the President about the assorted dirts because they don? T want to larn information they might hold to uncover to prosecuting officers or the imperativeness. the secret meeting between a Clinton secret agent and the editor of The New York times that led to a presidential interview in which Clinton knew the inquiries in progress. Bill Clinton? s success in harvesting favourable promotion by in secret wooing selected newsmans and editorialists in off-the-record White House meetings. Al Gore? s feelings of treachery as the scandal-hungry imperativeness turned on him and jeopardized his presidential campaigning in 2000. Spin Cycle is a play in which political secret agents wrestle with their scrupless as the battle to protect the foreman. As the dirt drums round louder and louder, Kurtz shows what it takes for the president and his people to survive, and what happens to the truth along the manner. This is a solid interesting book non merely on the Clinton Administration but on how this disposal has set a class for future politicians that will follow. I am non a Clinton fan by any stretch but he certainly knows how to market the Presidency and Kurtz does a great occupation of exposing some of the elaborate activities traveling on in our White House. Kurtz has some solid inside beginnings and gave me a fantastic position of the spinning of intelligence. Both sides do it but Clinton seems to be the maestro of it. Kurtz efforts to raise the drape to uncover all of the media jokes and whirling that occurs between the White House and the imperativeness. It leaves on inquiring nevertheless, merely how does Kurtz cognize what he? s authorship in this book. How do we cognize if the histories depicted in it are true? There are some parts of the book that go into much item such as exact quotation marks of the president and his advisers, investigations into the heads of the White House Plutos, and even such things as what sort of tie he would be have oning on a peculiar twenty-four hours. when first reading the book, one discovery? s themselves lapping it up like a kitty with milk, but near the terminal you eventually get down to inquire yourself: how in the snake pit does he cognize what he knows.. All American presidents in the modern epoch have had a particular group of political advisers to help the president in his traffics with the media. This International Relations and Security Network? T anything that is new. But the Clinton spin squad has had more than merely an ordinary sum of work on their custodies. This has been a full graduated table exercise from the really first yearss of Clinton? s initial term as president, to the present twenty-four hours, with small clip for remainder. Jest when it appears that the spin meisters can hold some clip to catch their breath, another juicy choice morsel of political misbehaviour reaches the populace, puting the spin rhythm into gesture one time once more. Clinton has neer had a good relationship with the media as a whole. IN the yesteryear, the imperativeness was a little more sympathetic to presidential bloopers. Today, they are grim in their chase of any newsworthy information ; forcing, drawing, writhing, and choking their victims of any last morsel of self-respect. Who is the existent scoundrel here? Is it the president for perpetrating unethical Acts of the Apostless, or is it the media for subjecting to ruthless, tabloid-like tactics? This book leaves you inquiring. Possibly the existent incrimination should be placed on the populace. After all, if the people did non buy the newspap ers and watch the new narratives, they would finally discontinue. We like to fault the imperativeness for go arounding soiled wash. But aren? T we, the people, every bit to fault if we buy these magazines and newspapers and watch these telecasting plans? Whether you like political relations or non, you will bask Spin Cycle. Just sit back and allow Howard Kurtz take you on a journey through the political media circus, where the ringmaster? s on the president? s squad manage to maintain their leader? s blessing evaluation surprisingly high. In malice of the neer stoping parade of dirts.

Sunday, November 24, 2019

Beginners Guide to Using an IDE Versus a Text Editor

Beginner's Guide to Using an IDE Versus a Text Editor The best tool for Java programmers as they begin writing their first programs is a debatable topic. Their goal has to be learning the basics of the Java language. Its also important that the programming should be fun. Fun for me is writing and running programs with the least amount of hassle. The question then becomes not so much how to learn Java as where. The programs have to be written somewhere and choosing between using a type of text editor or an integrated development environment can determine just how much fun programming can be. What Is a Text Editor? There isnt a way to spruce up what a text editor does. It creates and edits files that contain nothing more than plain text. Some wont even offer you a range of fonts or formatting options. Using a text editor is the most simplistic way to write Java programs. Once the Java code is written it can be compiled and run by using command-line tools in a terminal window. Example Text Editors: Notepad (Windows), TextEdit (Mac OS X), GEdit (Ubuntu) What Is a Programming Text Editor? There are text editors that are made specifically for writing programming languages. Were calling them programming text editors to highlight the difference, but they are generally known simply as text editors. They still only deal with plain text files but they also have some handy features for programmers: Syntax Highlighting: Colors are assigned to highlight different parts of a Java program. It makes code easier to read and debug. For example, you could set up syntax highlighting so that Java keywords are blue, comments are green, string literals are orange, and so on.Automatic Editing: Java programmers format their programs so that blocks of code are indented together. This indentation can be done automatically by the editor.Compilation and Execution Commands: To save the programmer having to switch from the text editor to a terminal window these editors have the ability to compile and execute Java programs. Therefore, debugging can be done all in one place. Example Programming Text Editors: TextPad (Windows), JEdit (Windows, Mac OS X, Ubuntu) What Is an IDE? IDE stands for Integrated Development Environment. They are powerful tools for programmers that offer all the features of a programming text editor and much more. The idea behind an IDE is to encompass everything a Java programmer could want to do in one application. Theoretically, it should allow them to develop Java programs faster. There are so many features an IDE can contain that the following list contains only a selected few. It should highlight how useful they can be to programmers: Automatic Code Completion: Whilst typing in Java code the IDE can help by showing a list of possible options. For example, when using a String object a programmer might want to use one of its methods. As they type, a list of methods they can choose from will appear in a popup menu.Access Databases: To help connect Java applications to databases IDEs can access different databases and query data contained within them.GUI Builder: Graphical user interfaces can be created by dragging and dropping Swing components onto a canvas. The IDE automatically writes the Java code that creates the GUI.Optimization: As Java applications become more complex, speed and efficiency become more important. Profilers built into the IDE can highlight areas where the Java code could be improved.Version Control: Previous versions of source code files can be kept. Its a useful feature because a working version of a Java class can be stored. If in the future it is modified, a new version can be created. If the modifications cause problems the file can be rolled back to the previous working version. Example IDEs: Eclipse (Windows, Mac OS X, Ubuntu), NetBeans (Windows, Mac OS X, Ubuntu) What Should Beginner Java Programmers Use? For a beginner to learn the Java language they dont need all the tools contained within an IDE. In fact, having to learn a complex piece of software can be as daunting as learning a new programming language. At the same time, its not much fun to continually switch between a text editor and a terminal window in order to compile and run Java programs. Our best advice tends to favor using NetBeans under the strict instructions that beginners ignore almost all of its functionality at the beginning. Focus purely on how to create a new project and how to run a Java program. The rest of the functionality will become clear when its needed.

Thursday, November 21, 2019

Shakespeare Research Paper Example | Topics and Well Written Essays - 1250 words

Shakespeare - Research Paper Example He grows more and more insane as the play progresses. displayed in the cast-away sister. In this way, Lear can be seen to be craving for the sort of blindness that he is already in the process of imposing upon himself when he says, â€Å"Old fond eyes, beweep this cause again, I’ll pluck ye out, and cast you, with the waters that you lose, to temper clay. Yea, is it come to this? Let it be so: I have another daughter†¦Ã¢â‚¬  (Shakespeare I,iv,292-294). A close reading of these words show that Lear is still using emotion to convey meaning, and also to convey the theme of blindness mentioned above, which is strong throughout the work. Lear is the one being portrayed as blind. The work can be shown through a close reading of how Goneril talks to Lear. In a chosen scene, Goneril states, â€Å"I do beseech you To understand my purposes aright: As you are old and reverend, you should be wise. Here do you keep a hundred knights and squires; Men so disorderd, so deboshd and bold, That this our court, infected with their manners, Shows like a riotous inn: epicurism and lust Make it more like a tavern or a brothel Than a graced palace. The shame itself doth speak For instant remedy† (Shakespeare, I, iv, 140-7). A close reading of this passage shows how Goneril starts off with a rhyming couplet that signifies important speech, and then goes on to flowery flattering of her father which is evident to the reader, but not to Lear, as false. This passage also shows that Goneril clearly thinks that she knows better than her father the king how the land should be ruled. â€Å"Angered by what he perceives as Cordelias insufficient love, Lear splits the kingdom be tween Regan and Goneril. Their treachery, however, soon becomes clear as they strip their father of all his authority and possessions. Lear then realizes the sincerity of Cordelias love† (King, 2000). Lear is essentially a tragic play. Its action focuses on a character through, surefit of pride,

Wednesday, November 20, 2019

Designing a Twin tip kiteboard Research Paper Example | Topics and Well Written Essays - 1500 words

Designing a Twin tip kiteboard - Research Paper Example th determines the surface area the kite is edging water against and how much power a kiteboard can generates, thus a centimetre of width is more significant than a centimetre of length. Narrow tip and centre boards with longer lengths are easier from edge to edge, though not quick to plane, unlike shorter and wider boards (Boyce, 2004). Generally, Twin tip kiteboard with dimensions: 145cm length, 41cm width are for bigger riders. Top sheet: Is made from PBT which is a thin piece of plastic with two specific functions. The first function is to provide a place to print or graphics and the second function is to provide a protective layer for the laminates. Laminates: The inner laminates are a combination of fibre glass and carbon, though there are other kinds of laminations that are used. Fibre glass is measured in both in the direction of the weave and in the weight of the fabric. The most common weaves are triaxial glass, biaxial glass and unidirectional glass. Triaxial glass provides a stiffer flex, biaxial glass is more flexible while the unidirectional glass is used in combination with either triaxial glass or biaxial glass to get specific flat panels. Carbon provides stiffness and is of light weight with more reflex properties than fibre glass. Cores: Are usually made of wood and some are made of dense closed cell foam. The most common type of wood used are Paulownia, Birch, Poplar due to their longetivity, weight, price and their speed of regeneration (Boyce, 2004). The rails: They are typically acrylonitrile, butadiene, styrene (ABS) or urethane which are used for their good flexibility, shaping and strength characteristics. ABS not only offers a great surface for ageing, but also a protective layer for the kiteboard. The sides are planed to remove the rough marks made by the saw. The planks are then clamped and glued for about 24 hours for them to fit into each other. The type of glue used is marine grade glue or a plumbers glue. This is also used in

Monday, November 18, 2019

Comparison Report of McDonalds and Burger King Essay

Comparison Report of McDonalds and Burger King - Essay Example Burger King is another franchise in the food and beverage company that is giving McDonald's a run for its money. Founded in 1954 in Florida (Burger King, n.d.), it has been able to spread throughout the nation and worldwide achieving a great fan base in more than 74 countries (Burger King, n.d.). The restaurants are privately owned under the umbrella corporation Burger King and have a reputation of housing the world famous WHOPPER sandwich among others. Not limited to the United States, the company has been able to break language barriers and provides food and beverage services to more than 11 million customers daily (Burger King, n.d.). With its wide array of foods to choose from its menu, it gives people a great selection of food substances to choose from accommodating all ages, tastes, and preferences for all meals and snacks becoming a household name in the regions it serves.Having a Facebook page allows the company to interact freely and directly with its customer base in the re gion. Here they are able to advertise the products they offer and keep tabs on customer satisfaction. According to the page, however, they have more complaints than compliments meaning they need to use these customer responses to their services and products to improve on them. It is clear that they are more into advertising, which may compromise their business, and based on their fan base, compared to McDonald's, they need it.The two companies, being in the same industry, are similar to some degree.

Friday, November 15, 2019

Self-Reflection of a Teaching Project

Self-Reflection of a Teaching Project Self-reflection refers to an activity or process in which an experience is recalled, considered, and evaluated, usually in relation to a broader purpose. It is a response to past experience and involves conscious recall and examination of the experience as a basis for evaluation and decision-making and as a source for planning and action. Self reflection is a thinking process in which an individual seriously considers and thoughtfully judges prior experience of the self. The consecutive engagement in reflection commonly leads the self to generate a change in conceptual perspectives My brief experience in the project allows me to understand and appreciate the art of self-reflecting. Recording lessons seems to be pretty much the ultimate method of self-reflection. Reflecting back on ones performance during a lesson is a great way of detecting and investigating the strength and weaknesses of a lesson. From preparing, recording the lesson and finally analyzing the video recording, I have learned a great deal of skills through this project. There are several mistakes that could be avoided in this project. During the recording of the lesson, the classroom should be a proper classroom with no interruptions such as technician and group members moving around. Regarding the attire, the students should have been better dressed as what a formal class should be. The recording of the lesson could have been better if by using one camera only with only one cameraman. That way we could avoid the unnecessary classroom interruptions with too much cameraman moving around the class. I am determined now that self-reflection in teaching involves changes in the way we usually perceive teaching and our role in the process of teaching. Teachers who explore their own teaching through critical reflection develop changes in attitudes and awareness which they believe can benefit their professional growth as teachers, as well as improve the kind of support they provide their students. Self-reflection is a valuable tool for self-evaluation and professional growth. I believe that experience alone is insufficient for professional growth, but that experience coupled with reflection can be a powerful momentum for teacher development. Self-reflection involves moving beyond a primary concern with instructional techniques and â€Å"how to† questions and asking â€Å"what† and â€Å"why† questions that regard instructions and managerial techniques not as ends in themselves, but as part of broader educational purposes. Asking â€Å"what and why† questions give us a certain power over our teaching. We could claim that the degree of autonomy and responsibility we have in our work as teachers is determined by the level of control we can exercise over our actions. In reflecting on the above kind of questions, we begin to exercise control and open up the possibility of transforming our everyday classroom life. The process Ive gone through in completing this project allows me to assess my understanding of what being a reflective teacher really means. Ive learned that the method of recording a lesson for deeper analysis is the best way to uncover information about our own teaching techniques in a lesson, information that is inaccessible through other method of self-reflection. There are several things that could have been avoided or improved regarding this project. I felt that the lesson needs to be more formal, or as similar to how a day-to-day classroom would be. In that sense, the students would be more in the mood of formal learning. I would also recommend the use of only one cameraman, as to avoid any other visual interference of the video recording, such as another cameraman moving around trying to record the lesson. After carrying out and completing this project, I learned that being a teacher is not a simple task that one can just sit back and do their job relaxingly. A good teacher needs to be determined and committed to their work in improving their teaching techniques. Self-reflection is not something to be taken lightly. It is a very important aspect of the step toward improving ones quality as a professional teacher. I understand now that the process of self reflection after teaching practice activities enables student teachers to benefit threefold, firstly, by acquiring contextual knowledge about interpretation of classroom situations; secondly, by discerning essential criteria for substantial self reflection; and lastly, by developing emergency responses for unexpected teaching challenges.

Wednesday, November 13, 2019

Vodka on Sunday :: essays research papers

Den umulige generation A new study from Berlingske Tidende with 300 Danish managers shows that the new generation has too high expectations and expects to become managing director without even having the experience. 78% of the Danish managers think that the young employees under 30 years are more demanding than others and they do not even want to work overtime. The managing director Erik Sà ¸ndergaard says that there are no connections between the young employees’ effort and the ambition. Sà ¸ndergaard’s solution is that the new employees should know about the job through trainee-posts. Young people are spoiled and it is the parents’ fault. They give them everything they need. And then the young people have never had any confrontations. And when both parts in a relationship want to have a career it is almost impossible. Another managing director Peter Grà ¸nlund sees this development as a positive thing. He thinks that the young employees want higher challenges. And they do not want to do the same thing for a long time. Now there are also a balance between work and private life. This new progress is healthy, but it puts the management under a lot of pressure. The demanding generation has not only got high expectations considering the job alone, they also want friends, a great family and hobbies which are more important than work. Half of the young people in the research would say no to do overtime at work if they had a private arrangement. Money does not even seem to be the biggest deal. They think the companies should hire more employees instead of expecting them to do overtime. This new challenge will take a lot of convincing to do for the politicians, because the generation does not think they owe anything to the society. Vodka on Sunday (An Irish short story) In Fiona Gartland’s short story â€Å"Vodka on Sunday† we experience a family with a faà §ade that they have been living with their entire life together. In this story we see how something you have done in your past can haunt you in generations, and that it can never be disguised or forgotten. â€Å"Vodka on Sunday† takes place in a family of high rank where the father enjoys football on Sundays and the wife prefers to stay at home appreciating a nice drink. The frame of the home with the crystal lamp gives us an impression of a wealthy family.

Sunday, November 10, 2019

A1 Steak

A1-Steak Sauce: Lawry’s Defense Problem Statement: A1 Steak Sauce is a brand of Kraft Foods with little competition in the steak sauce market. The product currently has the majority dollar and volume market shares in the steak sauce market. However, unit and volume sales have remained flat. Lawry’s, which is owned by Unilever, has announced an April 1st launch of its own steak sauce. Lawry’s has approached Publix and requesting the Memorial Day ad with a 2-for-$5 price. Now Publix is telling A1 to either match Lawry’s ad or lose its place.Target markets: * The target market for A1 steak sauce consists of educated adults with in the United States who purchase groceries in mass merchandise stores. Since A1 is a premier steak sauce product and our price is considered inelastic due to its high quality, the average household income consists of households with a median income of $60,000. The target market is those men and woman who not only enjoy beef, but enjoy the process of grilling and cooking while adding condiments to their meal.A1 has established a loyal consumer base that prefers quality, they make more than the average household income and their meat of choice is often steak. Product strategy: * Branding / product line: * The current lines of A1 products consist of; Bold & Spicy, Thick & Hearty, Smokey Mesquite and Original. * The steak sauce industry is stagnant and due to the maturity of this product the steak sauce industry must expanded to a potential new market. ( However A1’s RMS = 3. 75) * By focusing our attention on market penetration of the steak sauce we can persuade our loyal consumer base that there is more than one benefit of the steak sauce and that it can be utilized with other meat product; thus equating to more purchases. * Product positioning statement: * â€Å"A1 Sauce controls 50 percent of the market share for a reason; they provide a high quality flavor to all steak and meat products which cannot be replicated by Heinz, Lawry’s or private labels. † * Slogan: â€Å"You deserve the best. † Promotion Strategy: Advertising: 16 Million Budget: Process of allocating prices to combat competition such as Lawry’s while simultaneously growing the steak sauce market itself. * Utilizing a Pulsing advertisement plan where advertisements are shown throughout the year but at very low levels, then boasting the majority of the advertising budget during the summer months when grilling is at its peak. * Lawry’s stating that it is planning to â€Å"†¦spend 20 million on advertising, concentrated in the months of May June and July† (pg. 5) would be completely over shadowed if A1 were to shift to a pulsing marketing strategy rather than a continuous. Strategy: Using a humor appeal, and a testimonial appeal from professional grillers that express there’s no comparison when you want to add the best flavor to your meats. * Television: * Advantages: I t reaches a large target audience, and engages consumers with visual effects. * Since we are following the pulsing strategy in terms of advertising we want to concentrate most of our television exposure in the summer months, while significantly limiting the television ads throughout the rest of the year. TV provides visuals, and ads should concentrate on barbeque scenic grilling events, full of friends and family. Primarily showed during the summer grilling months. * TV: 12Mil * Magazines: * Advertisements in Magazines much like television can be catered to a specific audience. Focusing on common magazine such as Sports Illustrated, ESPN, TIME and FORBES to name a few can garner a lot of the grilling demographic who will be interested in purchasing A1 sauce. * Magazines also provide long-term ad exposure seeing as they can be view periodically throughout the year. Advertisements: Should focus on family grilling events, A1 predominately on the picnic table surrounded by all different meats; including chicken, steak, beef†¦ to emphasize that A1 is a universal product. * Magazines: 2 Mil * Internet: * Utilize Search Engine Optimization to increase traffic towards the main A1 website. * Become more interactive with the consumer on their website; showcase the diverse ways to utilize A1 sauce on different meat products. * â€Å"Lawry’s Live† provides the hottest grilling trends. (pg. 5) * Internet/Online: 2 MilConsumer Promotions: 5. 5 Million * Sweepstakes: Create a way for consumers to become more interactive with the product by creating a sweepstakes to get an entire meal catered by A1, or free A1 sauce for a portion of time. * FSI’s (Free Standing Inserts): An FSI is an advertisement within a group of Ad’s within a print publication (Mass merchandiser Coupons) Utilize these during the prime grilling months such as Labor Day and Fourth of July. (2mil) (1mil each) * Consumer Promotions: 6 Mil Trade Promotion: 23 Million Utilizing P oint of sale displays in checkout lines will prompt consumers to purchase steak sauce. * Acquire higher amount of shelf space to distinguish itself away from the competition, this can be done by utilizing promotional allowances to create discounts. * Maintain the Publix ad by matching Lawry’s 2 for 5 dollar deal during Memorial Day. Obviously Publix will choose A1’s ad over that of Lawry’s due to their close business relationship. * Trade Promotions: 23 Mil Distribution: * Continue supply of A1 sauce to all restaurants to carry on the 9 to 10 ratio. Continue utilizing intensive distribution within all mass merchandisers and grocery stores within the US; maintain the ease of purchase by consumers. (They should never feel like they can’t locate the product) Pricing: * 4. 99 per 10oz bottle. * Utilizing a pricing method on what the competition does specifically Lawry’s. * Using this competition oriented pricing strategy to benchmark A1 sauce is no goo d, maintain price above the competition. * Lawry’s is set to rival A1 sauce yet it is below market standards in price, this should not play a significant factor in purchaser’s decision due to high brand loyalty of the A1 sauce product.

Friday, November 8, 2019

Each Culture Has Unique Characters

Each Culture Has Unique Characters Individual has several personalities that correspond to enlarging circles of group relationship. An individual think, act, and feel depending on the family, nationality, and personal attributes gained from different social setups, which he/she has a positive association. People try to gain self esteem by differentiating their group in a positive manner as opposed to the comparison to out-group members.Advertising We will write a custom essay sample on Each Culture Has Unique Characters specifically for you for only $16.05 $11/page Learn More Group relationships establish self categorization and facilitate options that favor the in-group at the expense of those outside the group (Fellmann, Getis and Getis 2008). A person has self concepts that result from the membership and a sense of belonging to a particular social group. This result in discrimination based on whether a person is in-group member or out-group. The in-group is an association of members with s imilar cultural practices while the out-groups members practice different cultures. A subculture is a group of individuals who forms a group with distinct characters from the larger culture, which differentiates them from the other members of the large culture (Trice, 1993). They have some visible affection such as music and clothing that differ from the dominant culture. The members of subculture use symbols and other gestures to pass information to other members. It is hard to identify members of a subculture because the dominant culture can adapt their styles. The dominant culture adapts to these sub-cultural traits for business purposes feeling that they are more fashionable than the rest. I was introduced to a subculture where most of my friends and age mates belong. This subculture sings praise and worship songs in a unique way. The in-group members ensure unison in their melodies and strive to achieve excellence in gospel music. During practice, we ensure that there is total co-ordination between the vocals and instruments played. The most unique feature of our subculture is that in our singing, we combine dances and voice, which must rhyme with the instruments played. This in-group has various values that hold the members together. The first is the degree to which a person associates him/herself to the group feeling from within that group membership is an aspect of members’ self-concept. The pursuit for positive characterization is found when members identify themselves as a group rather than as an individual. The other value is relation to the level unto, which the standing contexts provide bases for groups’ comparison (Fellmann, Getis and Getis2008). The group members come up with ways to compare themselves with out-groups to yield some unique differences that give them identity. This results in the possibility of displaying favoritism when an in-group is amid of self definition giving comparison to the out-group.Advertising Loo king for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are several activities that in-group members engage in leaving out the outsiders. The members organize economic activities that earn them some money. The come up with projects, which involve social funds, but the profit are exclusively for the youths. They elderly are involved to fund these projects, although the benefits that accrue to them are indirect. The in-group members ensure that they have government support by registering their groups so that they can benefit from the funds set aside for youth projects (Kaplan Lööw, 2002). Some of the benefits that have accrued to in-group members include; utilization of less energy as compared to the energy members use when working individually. In group members receive some favors that are not enjoyed by outsiders. Another benefit is that individual’s self esteem is built due to the sense of belonging that comes as a result of associating with a group. When self esteem is developed the productivity of the group is increased, which is beneficial not only to in-group members, but to the entire society. In conclusion, each culture has subgroups with members who find identity through them. These sub culture groups benefit individuals and society at large. The extent to which these in-groups are formed should be reasonable to avoid discrimination and biasness in provision of essential services. References Fellmann, J., Getis, A., Getis, J. (2008). Human Geography: Landscapes of Human Activities. 10th Ed. New York: McGraw-Hill, 10. Kaplan, J., Lööw, H. (2002). The cultic milieu: Oppositional subcultures in an age of globalization. Walnut Creek, Oxford: AltaMira Press. Trice, H. M. (1993). Occupational subcultures in the workplace. Ithaca, NY: ILR Press.Advertising We will write a custom essay sample on Each Culture Has Unique Characters specifically for you for only $16.05 $11/page Learn More

Wednesday, November 6, 2019

19 Examples of the Best Marketing Campaigns on the Internet

19 Examples of the Best Marketing Campaigns on the Internet Marketers are always looking to be inspired by the most innovative and creative campaigns. Even if we work in â€Å"boring industries† or without big budgets†¦ There’s something inspiring about seeing others in our profession pull out the big guns and launch a brilliant  marketing campaign like no one’s ever seen before. You can’t help but wonder what your creativity could unleash if you weren’t bound to typical marketing constraints like lack of budget, broken collaboration, managerial apprehension, and general project management hurdles that come along with planning campaigns with a lot of moving pieces. Go ahead, let your imagination fly. These real-life examples of the best marketing campaigns are bound to get your creative juices flowing. But first, download this marketing campaign planning bundle  to help you overcome some of the marketing constraints listed above. These templates *might* not be able to magically unlock some pot of cash to increase your marketing budget or instantly solve all your communication problems, but they’ll certainly help you plan your next marketing campaign more efficiently. You’ll find: An Annual Marketing Budget Template  to plan the financial aspects of all your marketing. A Marketing Plan Outline  to lay a good foundation for all your campaigns. A Marketing Campaign Checklist  to kick off your project right. A Marketing Project Management  Calendar to plan your entire strategy. The Most Creative Interactive Marketing Campaigns Data, technology, and new platforms have given marketers the ability to adjust and respond to customer actions in real-time. These marketing activities often fall into the category of â€Å"interactive marketing† and give individuals a unique, one-on-one exchange with a brand that wouldn’t otherwise be possible. Examples of interactive marketing campaigns include: Contests Quizzes, polls, and surveys Events and experiences And more†¦ Let’s break down some awesome examples of uber-creative interactive marketing campaigns. SNCF: Europe, It's Next Door This interactive marketing campaign from France’s national railway system encouraged Inter-European travel by giving individuals a sneak peek at what was happening around other cities in real-time. The company set up a series of doors which opened to two-way video screens. Individuals on the other side were located in a city across Europe. The video allowed individuals to interact with each other in a unique and engaging way. The campaign drew people into the idea of traveling to a new city and raised awareness that SNCF could make that trip a reality. Key Takeaways for Marketers: Go beyond video by exploring two-way video communication. Record the experience so it can be used for additional marketing opportunities. Make sure your marketing campaigns also achieve organization goals. Heineken: Go Places Heineken launched the first â€Å"Go Places† campaign in 2016 with the aim of highlighting the company’s unique personality and company culture to prospective employees. The first campaign allowed individuals to partake in an interactive interview†¦ a sort of â€Å"choose your own adventure† combined with a strengths finder outcome. Following the interactive questionnaire, individuals are given their results and encouraged to apply for a position with their LinkedIn profile. Key Takeaways for Marketers: Marketing campaigns can sell the company, too. Not just the product. People love personalized results. Showcase real employees when possible. Expedia: Explore Great Britain The Expedia microsite is an interactive video  that allows watchers to toggle between British cities as five different hosts give tours of their cities. Upon completing the video, Expedia gives a custom itinerary based on how much time you watched each location’s video. The custom itinerary provides lodging recommendations and what to see and do in each city. The video jumps from location to location seamlessly and offers viewers a customizable experience that makes you want to watch several times so you don’t miss anything. Key Takeaways for Marketers: Provide a unique offer at the end to encourage people to complete the video. Tie in real business results to show to campaign’s worth. Utilize a microsite to ensure a great user experience. Waze: On the Road Waze took all of their data and leveraged it into an item of sponsored content with the New York Times. The data presented interesting trends in how we drive, when, and to what locations. What makes this content interactive is the company added quiz functionality to test the reader’s smarts about trends in driving. Key Takeaways for Marketers: Interactive marketing doesn’t have to be overly complicated. Data can be used to create interactive marketing tools/quizzes for marketing purposes. Partner with another company to increase reach.

Monday, November 4, 2019

Grenada and Mission Command Essay Example | Topics and Well Written Essays - 1500 words

Grenada and Mission Command - Essay Example As a function of this breakdown, the US Atlantic Command was forced to keep a close hold of the operation; so much so that it did not successfully transmit needed information to the US Readiness Command. This led to many command elements being unaware of the initial planning stages; thereby leading the entire operation to the point of leaving out key elements of command from the planning process. Quite obviously, such an oversight led to many problematic issues during the logistical execution of the operation itself. US Second Fleet: This command unit was given overall control of the operation. Under the leadership of Vice Admiral Joseph Metcalf III, the US Second Fleet formed Joint Task Force 120 with overall responsibility of the Operation Urgent Fury. The Second Fleet had a clear understanding of the intent and objectives of the orders of the Atlantic Fleet passed on from President Regan. However, here as well there was a breach in the building of cohesive teams. This lack of cohe sion naturally deterred a building of mutual trust when the recommendation of Admiral Metcalf II to have army Major General Norman Schwarzkopf be put in charge of the overall ground operations instead of Major General Edward Trobaugh was quashed due to its clear abrogation and deviation from the chain of command. While Admiral Metcalf III knew that most of the operation would be ground based, more suited under command of an army command unit, this was unfortunately never considered openly in the planning stage. Regardless of such an oversight and/or prejudice, the Second Fleet was still up to the task and was able to establish proper command and communication channels to the units under its command. XVIII Airborne Corps: Under the leadership of Lieutenant General Jack Mackmull, this command unit was in charge of the majority of logistics and sustainment of the operations in Grenada. Although this command unit had an important role, it was overlooked by the main planners during the p lanning phase. Near the beginning of operations, the Atlantic Command requested that the XVIII Airborne Corps’ subordinate 82nd Airborne Division be placed in combat readiness without being given a clear or otherwise full idea of what the situation entailed. It was also found that the XVIII Airborne Corps was excluded by the Atlantic Command from the planning phase; additionally compounding the initial problem of logistics and sustainment of participating ground forces. Among the participating command unit

Friday, November 1, 2019

Emerging issues Essay Example | Topics and Well Written Essays - 750 words

Emerging issues - Essay Example als, organizations, businesses, governments, and multilateral institutions throughout the world, including the United Nations General Assembly and UN agencies, build on the Earth Charter, and its values and principles, and working collaboratively to build just, sustainable, and peaceful societies". In other words, the Earth Charter encourages and invites all people globally to affirm their accountability, dependability, and conscientiousness to each other, and create a conducive environment for human survival and for the benefit of the future generations. In attaining this, there are sixteen principles that ought to be met. The first four principles touch on holding the society and all living things in high opinion and reverence. The first principle posits that human beings are necessitated by the charter to hold in high opinion or deference the universe and all living things(Wenden 191). This principles can be achieved through identifying the fact that each and every living thing has a purpose in this universe regardless of its nature. Secondly, human beings are required to show concern of all living things through being appreciative, considerate, kind, and affectionate (Wenden 191). Human beings have dominion over all other living things and earths resources hence its their duty to protect them. Thirdly, the charter requires all people of the universe to create an egalitarian or free society characterized by impartiality, involvement of all individuals, and tranquility. Fourthly, people are required to safeguard or protect availabl e resources in order to benefit them as well as future generations (Wenden 191). Subsequently, the fifth to eighth principles touches on environmental sustainability. The fifth principle is to safeguard and reinstate the veracity of the environment through adopting appropriate systems for sustainable development. The sixth principles according to the Earth Charter Initiative is to "Prevent harm as the best method of environmental